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W South Beach Is Open!

Where: 2201 Collins Ave [map], Miami Beach, FL, United States, 33139

The day has come: W South Beach is open. Yes, open. It is July 2nd, 2009 and, presumably, there will be heads on brand new W SoBe pillows this evening. Surreal, isn't it? Consider it your very special Fourth of July holiday present. Or consider it a sweet, sweet miracle.

As we've already noted, this weekend appears to be sold out — but if you're really jonesin' to get in there, you can get a room on Sunday night (there appear to be some available) — and rooms are actually down below the $300 mark; you're looking at $295 (before taxes) for a king.

But don't go booking a bikini wax, a massage and a romantic meal just yet: the on-site Bliss Spa isn't opening until December 15, and Mr. Chow isn't supposed to open until August 15.

Are you inside the W South Beach this weekend? Send us pics and tell us what the scene is like!