So, Holiday Inn has a new look. It's had this new look for quite some time now — we stayed in one of the first-to-be-refreshed properties in Chelsea last summer (and quite liked it, might we add) — and now they're spreading the word out to Holiday Inn's peeps by way of baseball fans and racing fans. They've rolled out two new ad spots to finally start promoting the total brand makeover the chain has been undergoing (the ads come in conjunction with Holiday Inn's "brand relaunch.")
Promising that this brand relaunch is the "largest in hospitality history," more than 3,200 properties are undergoing the upgrades and these ads — which also promote the partnership between HI and Major League Baseball and Richard Childress Racing — actually show images of the newly-refurbished rooms; a big step from the ads that came when the first whispers of the HI redesign were happening (the previous ads showed only a new logo).
So, whatchya think? The rooms look pretty fly, but we're not going to lie: cheesy, cheesy, cheesy. Iterestingly, Holiday Inn's marketing folks have really been talkin' these ads up to the media; like ads for the ads — heads exploding.
Seriously though, cute, right? But just cute. Especially the "we didn't know which room you'd be staying in, so we refreshed them all." What do you think?
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