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Holiday Inn Declared Official Hotel of the 2012 Olympics

Remember how we told you that What The World Needs Now is a Giant Budget Hotel? Well, someone may have read that post (or, um, agreed with our sentiments and wisely suggested that maybe an ultra-luxe, spendy-spendy chain was not the way to go with the world's economy lookin' like it's been lookin' lately) and has declared wallet-friendly chain Holiday Inn to be the official hotel of the 2012 Olympics.

According to Conference and Incentive Travel:

Holiday Inn and Holiday Inn Express have been named as the official hotel services providers to London 2012 by the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). The Intercontinental Hotels Group-owned Holiday Inn brand will supply team members to work with LOCOG's accommodation and protocol teams in the lead up to the Games in 2012.

The brand is apparently "currently undergoing a £600m global relaunch" (a big ol' rebranding effort) and the Games will be, needless to say, some fab brand exposure — and a wise decision in this economic climate.