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Qualia Does Spa Treatments for the Typical Aussie Bloke

Where: Hamilton Island, Queensland, Australia

The idyllic Hamilton Island resort off the Queensland coast Down Under, qualia, is ramping up the Aussie factor. Of course, it's been Aussie all along, but they're now cashing in on it with a bunch of Australian-themed spa packages at the Spa qualia.

Since spa treatments are really a pretty new thing to Australia, none of the offerings are truly Australian in any way, but at least some of them sound authentically Aussie. For example, there's the It's A Man's World spa menu which, they say, is "inspired by the Australian man, particularly the type who is likely to spend time sailing or playing golf" – you can get some "individual guy time" and a steam scrub treatment called the Cup Defender, or the Lifesaver facial for dry, too-long-in-the-sun skin.

It's not just for men, of course. There are a collection of Li'tya treatments which have taken their inspiration from Aboriginal dreamtime stories, along with the Heart Reef Ritual which includes body brushing and just the right colors to make you think of the Great Barrier Reef.

Prices aren't exorbitant (you're already paying enough to get to qualia and stay there) – for example, the 105 minutes that your man spends getting the "Cup Defender" treatment will cost A$200 ($160). We're not sure that making spa treatments sound more Australian is really a marketing winner, but there are plenty of other reasons to check out the qualia luxury anyhow.