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So, About That Carlton Hotel Email Blast...

Where: 88 Madison Avenue [map], New York, NY, United States, 10016

Alright, so, turns out: The Carlton Hotel wasn't trying to make us sad by promising us gifts and then instead asking for our vote in the CNT Awards. Someone was just having an off week and made a bit of an oopsie boo-boo, and it's been fixed.

A rep for the company who sent out the email blast we called out yesterday reached out to us to let us know yesterday that the email was, in fact, an issue of not matching up a subject line with the copy in the body of the email. The founder of the company who worked with the Carlton for the email blast said:

My company, Digital Alchemy, is 100% responsible for the inaccurate subject line that was sent to some guests after checkout from The Carlton. We changed the content of a post-stay email sent to the guest without changing the subject line to the new copy. This reflected very poorly on us and, unfortunately and more importantly, The Carlton.

We have since sent an email on behalf of The Carlton to all guests who received the erroneous email that includes a significant discount offer. We are embarrassed by our mistake and have taken steps to prevent it from ever happening again. As the largest provider of email marketing services to the hospitality industry, maintaining our reputation in is secondary only to maintaining the reputation or our customers like The Carlton.

Aw. Call us crazy, but this kind of made us happy — it's cool when people take accountability for mistakes and take steps to fix it. Hotels — and other businesses — take note: you can fix your mistakes if you just give it a try.