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Oh, Come On: W South Beach Now Aims For July 1st

Where: 2201 Collins Ave [map], Miami Beach, FL, United States, 33139

Okay, W South Beach. If you were a guy, we'd have already written you off. Actually, we would have written you off in, like, April: you keep on makin' dates with us and then canceling and rescheduling. In the hotel world, we are usually rather understanding of these sorts of things — things come up. We get it. There are delays. But this is pretty egregious — this is like the 400th delay now. Might we remind you that the original opening date you promised us was in March?

Alright, so now you're promising July 1st, according to the official W SoBe website. Naturally, we don't trust you. We were almost scared to do this, but we tried to make a reservation for the night of July 1st — and it went through, for once; rates are still at the $332 mark (coming out to about $375 a night when all taxes and fees are done).

Ugh. Please just open. It's a damn good thing you have the best sweet-talker in the entire world writing your charming lines for you, otherwise we'd have completed iced you out by now.