HotelChatter

HotelChatter Comments / → All Tags

The Wordsmith Behind The W's Awesomely-Cheesy Taglines

· Who Writes the W Hotels Wordy Words?: Even if this is fake (which we hope it isn't), we still love the comment so much that we are posting it in its entirety.

Wow! I was just informed of this article and gathered enough aplomb to reveal myself as the (W)riter of the above (W)itty litanies. While my (W)ork accounts for about 65 percent of all W marketing copy, I'm incredibly penthouse floored and elated that all five taglines you've chosen belong to the output of me and my laptop, fueled by the Cubs game on TV and/or Springsteen on the stereo.

Thanks so much for the recognition -- you have given me much renewed inspiration to sharpen up all my pencils extra hard and continue winging the whimsy of W with pinpoint precision (not just drinking the Kool-Aid... there! Managed to stay on message by sneaking "cool" in in some form!). Juliana is right to point out that "cool" goes with W -- of course it does. Another icon of W writing is the proliferation of W words, wink wink.

While I adore all the taglines you enjoy best like my own quintuplets, I thought I'd sign off with one of my own favorites, a little one from W Athens - Astir Palace Beach: "Greece Is The Word."

And while we doubt anyone else's comment can compare this week, here's a few others to check out.

· More Thoughts on Starwood v. Denizen.

· Everyone's Happy the Ace Hotel NYC Has Opened.

· The "Worst" Peekaboo bathroom is Not So Bad.

· Someone Likes Criss Angel's "Believe" Show.

BECOME A HOTELCHATTER MEMBER AND COMMENT AWAY

Have a topic you would like to see OpenThreaded?  Let us know.