Use Your Starwood Points to Get In On Some Jonas Brothers Action
Oh, goodness. Well, nobody seems to be rollin' around in beds of cash quite like the tween dreams The Jonas Brothers, who are to the recession what cockroaches are to the apocalypse. The Atlantis cashed in on the tweeny empire by hosting a whole JoBro getaway last year (now they've moved onto other big fish, i.e. Miss Miley) and hotels around the nation get a lovely little bit of pappy exposure when the stars are snapped going in and out of hotel lobbies.
And now Starwood wants in on some of this action: they've been named "Proud Sponsor" of the Jonas Brothers 2009 summer concert tour. Yes, oh yes. Tweens everywhere will be tugging at Daddy's shirtsleeves, begging to stay at a W on their next family vacay. Or we think that's the idea, at least.
But there are perks here: the company's loyalty program, Starwood Preferred Guest, is giving members to opportunity to use their Starpoints to bid (yes, bid) on VIP packages for the JoBro concerts this summer.
That is, "premium tickets to see the band perform live and attend select pre-show sound check parties in U.S. markets on the Jonas Brothers World Tour 2009." You can do your bidding online now for Dallas, Denver, Seattle, Vancouver, Minneapolis, Chicago, D.C., New Jersey, Boston, Philly, Pittsburg and KC; minimum bids on all these are 10,000 SPG points. Go ahead: have at it, folks.
Oh, and PS: JoBro isn't the only concert for which Starwood's going to be offering a VIP experience-type-things to SPG members; they've also got Depeche Mode, The Fray, 3 Doors Down, Blake Shelton, Taking Back Sunday and some other artists in the works.
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