HotelChatter

1. W Washington D.C.

By George, a Capital Time!
Calling all style senators - the Congress of Cool is in session.

The Congress of Cool! Heck yes it is in session.

2. W Hong Kong

Enter the Dragon
In this eastern Manhattan, energy streams like hot tea at dim sum where W Hong Kong sits among modern splendour, oriental markets and colonial cool.

Really, "colonial cool" is the best takeaway here.

3. W Dallas

W Does Dallas
W Dallas - Victory will charm you with sensory indulgences wrapped in cowboy cool.

Oops! We all know that "Debbie Does Dallas" is a dirty film, right? And that "cowboy cool" is probs cooler than "colonial cool?" Ninjas are coolest, but we can think of no synonym for "cool" that lends itself to the alliteration thing here. (Also: no ninjas in Dallas.)

4. W Fort Lauderdale

W Holds Down the Fort
Come play where you can twinkle your toes in the Atlantic and yacht into the sunset amid private islands.

Alright, the "W Holds Down the Fort" is just brills, no?

5. W Barcelona

Of Fashionistas and Fiestas
Where Miro meets the Mediterranean, medieval quarters showcase modernista masterpieces and Catalan cuisine complement caliente clubs, the W Barcelona is an avant-garde icon rising above a stunning waterfront in Spain’s most dynamic and stylish city.

This is like plain marketing copy that has undergone bedazzler treatment — and it's awesome.

[Update]: We've gotta give an Honorable Mention to W Hoboken; a W exec told WorldHum that the W Hoboken is aiming to be known as "The Ladies Man of the East Coast." Tee-hee.

What's your fave awesomely cheesey hotel tagline? By all means, talk about it.