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Why Isn't Anyone Going to Hawaii Hotels?

Sad news out of our 50th state: this February, which is traditionally the busiest, highest-occupancy month for Hawaii, was the worst February in 18 years in terms of occupancy. Only three-quarters of hotel rooms were occupied and the average daily rate fell 12.1 percent.

Per KITV.com:

February's 74.7 percent occupancy rate was the lowest since 1991, when the rate fell to 69.7 during the Persian Gulf War. The deterioration in both occupancy and room rates resulted in a 21.6 percent plunge to $139.94 in revenue per available room, a key gauge of a hotel profitability and performance, according to Hospitality Advisors LLC.

Oh dear. Okay, well: you aren't going to Hawaii hotels, but why why why? There's a new Jimmy Buffett restaurant! Even the Four Seasons out there are offering killer deals! Come on, a $1000 resort credit? That ain't half bad. The Hyatts in Hawaii are even offering 25% off and third nights free! The Royal Hawaiian got a big makeover and, hey, who doesn't like pink?

But really: why aren't you hitting up hotels in Hawaii? Is it just too expensive to fly there? Or was it that Saturday Night Live skit?

Share your thoughts.