Starwood Sues Hilton for Alleged Theft of W 'Trade Secrets'
When Ross Klein left Starwood for Hilton, eyebrows were raised and when Hilton's new luxury brand, Denizen, was launched in March, we got a peek at what Klein had been cooking up at his new offices all that time: a sleek, chic boutique concept aimed at the "globally conscious modern traveler." You know, a new brand meant to compete with the Thompsons, Morgans and W's of the world.
And guess who wasn't so happy about that? W.
And guess what Starwood's doing about it? Suing.
According to a Bloomberg report, Starwood filed a complaint in federal court in New York claiming two former Starwood executives hired by Hilton Ross Klein and Amar Lalvani stole information about the W hotel brand to develop the Denizen concept.
Per Bloomberg:
"This case involves corporate espionage and the looting through computer fraud of a mountain of information," the lawsuit claims. "Klein and Lalvani took and encouraged other Starwood employees to take with them to Hilton over 100,000 electronic and hard copy files, many containing highly confidential and proprietary Starwood information and trade secrets," according to the complaint.
The materials included strategic development plans, negotiation tactics, explanations of how to convert hotels into luxury brands, and marketing and demographic studies.
A Hilton rep told Bloomberg in a statement that the company will defend against the suit, and that Hilton still plans to move forward with Denizen. Still, it's rather shocking, dontchya think?
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