HotelChatter

Tags: Hotel News / Intercontinental Hotels / Loyalty Program News / Hotel Websites / → All Tags

InterContinental's Loyalty Program Launches Social Network

Er, okay. We know you're already being inundated with Facebook friend requests and application notifications and, like, Zombie pokes from people you probably met once at the tender age of 7 years old (translation: we're on shaky ground with social networks already), but it's looking like your fave hotel loyalty programs are going to be getting in on the social networking game, too. Yes, really.

InterContinental Hotels Group has, apparently, launched its own social network for its Priority Club Rewards members called Priority Club Connect. This isn't really like a Facebook (thank goodness — can you imagine, like, getting friend requests from total randoms just because you appear to be attractive and happen to be a member of IHG's loyalty program?); rather, it's an opportunity for users to get involved with IHG to share travel experiences, become bloggers on the site, upload photos, and share videos in an online community sort of setting. Also:

Priority Club Connect participants will also be able to communicate with IHG executives. Based on questions that members submit through Priority Club Connect, executives at IHG will create a video to answer the questions and post it on the site for all members to view.

We poked around on the site a little bit, and it seems that people have already started to get in there and are taking it seriously (and it's not full of trolls posting annoying things in the forums. Yet.) Die-hard IHG fans, check it out for yourselves here.