HotelChatter

The idea here is to, hopefully, throw the vast resources and brand recognition of the major chain behind the property to keep it afloat. But really, besides the re-naming, not a whole lot is going to change: the landmark Arctic Building's exterior will remain untouched aside from the changes in signage, and the interior look and feel will remain mostly untouched. The most significant differences once Doubletree comes in will be the addition of the Doubletree chocolate chip cookies (!), plus "extensive employee training and the addition of customer service programs."

Hopefully cookies and Hilton's resources will be enough to keep the place from, er, freezing to death (get it? Arctic? Freezing? Okay.)