On Broadway, It's Going to Be the Ace Hotel vs. The NoMad
The NoMad (left) goes face-to-face with The Ace (right)
Forgive us our trespasses, as even the slyest hotel spies can make mistakes. One week ago, we snooped around the construction site of the ready-to-debut Ace Hotel NY, or what we thought was the site of the Ace. Instead, we zeroed in on another hyped hotel, the NoMad, not due until fall. It was a honest mistake, as both the Ace the NoMad share a block on Broadway and look suspiciously alike, so much so that they are almost indistinguishable at street level.
Although our observations are of the NoMad, they actually apply quite well to the action going on at the real Ace site. The actual Ace still appears very much under construction, with no action behind the street storefronts (from what we observed) and just as little going on in the rooms. In fact, the only way to know that you've arrived at the Ace is either by remembering that as an SRO building, it was called the Hotel Breslin and still bears that sign on the Broadway facade, or by catching the spray-painted "ACE" by the construction entrance on West 29th Street.
Come to think of it, we should have suspected we were in the wrong place at the NoMad with its large windows and decorative accents; the actual Ace has the smaller windows typical of an SRO building and bears no small resemblance to The Jane. Thinking less like a hotel maven and more like a prospective guest, we suspect that when both hotels are open by this winter, we won't be the only ones confused by the dueling properties. Hopefully the Ace can really reach out to the locals with its Stumptown Coffee and indie atmosphere, and set itself apart from what will no doubt be the usual new (albeit green) chicness of the NoMad. We sniff the stoking fires of a future room rate war!
For the new pictures of the actual Ace Hotel, visit this Flickr Set. Curious about the NoMad? It's got a Flickr set as well here.