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Design Hotels is Now 'Design Hotels, Made by Originals'

Ladies and gentlemen, the company formerly known as Design Hotels will henceforth be known as "Design Hotels, Made by Originals." Apparently, people kept on throwing around the term "design hotels" in the generic way — you know, sort of like how people in the South call all sodas "Coke" — and Design Hotels wasn't havin' it.

In the words of the New York Times:

The company had in some ways been the victim of its own success, mostly unfairly. Like Kleenex, it was the brand that became a generic, and people tossed off the phrase “design hotel” — at first adoringly and later disdainfully — to mean any hotel with an architectural lobby, minimalist furniture and rooms that looked better than they actually functioned.

That's a whole lotta syllables. Couldn't we have gone with D.H. or some such?