Dorchester Collection Rounds Up New and Old Celebs for Latest Ads
Perhaps using the old adage, "If you can't beat 'em, join 'em," the Dorchester Collection of hotels has unveiled a new advertising campaign featuring some legendary celebrities--some dead, some alive--which began its run in this month's Vanity Fair.
Stuart Elliott of the NY Times reports that the ad campaign is quite unusual because it features some celebs that um...have checked out a long time ago.
The first ad, set at the bar at the Dorchester, has six stars, three living and three not. Noël Coward is seated at the piano, looking as if he is about to break into “Mad Dogs and Englishmen.”
Surrounding him, thanks to the use of body doubles and photographic retouching, are Elizabeth Taylor, Peter Sellers, Joan Collins, Thandie Newton and Andy Warhol.
“Stars come and go,” the headline reads. “This is where.”
And you should know those pictures of Liz Taylor and Joan Collins are not recent ones. They are from their heydays so that would be the 50s and the 80s respectively.
We also learned about a second ad which takes place the at Le Meurice Hotel in Paris. Here living celeb Kristin Scott Thomas is joined by Grace Kelly, Albert Einstein, and Orson Welles. Salvador Dali can't make dinner because as the headline explains: "He’s ordered a bicycle from room service." This we totally get because we do love those Le Meurice hotel bicycles.
If anyone has ever been to a Dorchester Collection Hotel (we've stayed in a few), you will know these ads do communicate the "rich and refined" sensibility that is often found at the Dorchester properties. Really, these hotels are quite fitting for lovers of old-school hotel luxury. The only thing that is a little off with this whole campaign in our mind is that sure, celebs do visit the Dorchester Hotel in London in droves. But as avid readers of HotelChatter know, they aren't acting as sophisticated as the celebs in the ads.
[Photo: Dorchester Collection]