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Advertise for the May Fair Hotel on Your Butt

Where: Stratton Street, London, United Kingdom, W1A 8JT

London Denim's "Mayfair" cigarette jeans — shown without the "May Fair" embellishment.

We've all got a pair of superfly, confidence-boosting jeans. You know, the same kind of jeans that Ginuwine was singing about in his 2003 smash hit "In Those Jeans." But do your superfly, confidence-boosting jeans have 14-carat gold buttons and rivets? More importantly: do they advertise a hotel?

If you answered "no" to both of those questions, might we suggest you invest in a slammin' pair of the May Fair London's "May Fair" jeans, a pair of London Denim Mayfair cigarette jeans designed especially for the May Fair Hotel to celebrate London Fashion Week. Not only are they adorned with London Denim's 14-carat-gold touches, but these ones have "MAY FAIR" in a sort of crystal belt around the waistband. Oh — but make sure you select the right size; crystal waistband decorations do not sound particularly muffin-top friendly.

Eh, on second thought, maybe don't invest in them — maybe just go look at 'em. The 25 pairs of the limited edition jeans will be on display at the hotel as part of a special designer showroom in the hotel's atrium, which you can check out until February 26.