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The Lorien Hotel Will Start Making Dreams Come True Today

Where: 1600 King St [map], Alexandria , VA, United States, 22314-2719

Proof that the recession hasn’t yet hijacked the hotel industry: Kimpton’s newest property, the Lorien Hotel and Spa in Old Town Alexandria, Virginia, opens today — and right on schedule, we might add.

Located just outside Washington, D.C., the $50-million Lorien is Kimpton’s 11th outpost in the area and has been coronated the “crown jewel.” The 107-room boutique hotel is marketed to “celebrate the story of dreams.”

For starters, that includes a Grand Opening package through June 30th, boasting 20 percent off room rates, guaranteed room upgrades, $20 hotel credit for each night’s stay (to be applied towards spa treatments, dining, or retail at the on-site gourmet food shop), and a welcome amenity from Chef Robert Wiedmaier. Even better? According to the Lorien’s website, rates are currently starting at $179.

So that’s three new hotels to open their doors today (with Viceroy Miami and Ace Hotel Palm Springs). A little ballsy, to be sure, but we wish all three spots the best of luck.