Waldorf Astoria Drops the Equals Sign We'd Barely Noticed
Some marketing guru probably got paid a packet to make this earth-shattering decision: the Waldorf Astoria Collection have changed their branding. They've taken out the equals sign from Waldorf=Astoria and replaced it with a space.
Now although here at HotelChatter we have, on very rare occasions, used the Waldorf=Astoria branding, we've usually assumed that a simple hyphen will do and stuck to Waldorf-Astoria. Looks nicer, doesn't it? But we can live equally well with a space between the words instead. In fact, we'd go so far as to say it really doesn't make much difference.
As well as changing their punctuation, Waldorf Astoria will soon be launching a new logo which, again according to marketing-speak, will be
indicative of the evolution and globalization of the luxury brands and celebration of their 21st century relevance.
And we can hardly wait for that.
[Photo: katherine of chicago]