Meeting the K in AKA Hotels: Larry Korman
Welcome to our regular feature, Pitch Your Hotel, where we let hoteliers, general managers and other hotel execs tell us on-camera what makes their hotels so different from all the rest. And believe us, the competition is fierce these days. So sit back, relax and listen to them explain why their hotels are worthy of your hard-earned dollars or rewards points.
After we spent the night in the AKA Central Park, we got a tour of the hotel from the K in AKA, Larry Korman, who launched AKA Hotels in 2006. AKA is a play on the expression "also known as" but it can also stand for "Another Korman Accommodation" as it's a division of Korman communities, a larger real estate company.
As the founder, Larry is obviously very passionate about his properties but we were pleased to see that he was also extremely excited about them too. It's rare that you meet a hotelier who wants to show you every little nook and cranny of his hotel and can talk with just as much excitement about the small fitness center locker rooms as he can about the killer view from the AKA Central Park's penthouse suite, which overlooks the Plaza Hotel and Fifth Avenue.
It was up here in the penthouse (rate: $2,600 a night) that we had him sit down and tell us what makes AKA so different from the rest of the hotels in New York and indeed, the rest of the extended-stay hotel market.
As it turns out, thanks to the spacious digs, the luxury extended-stay brand is popular with production crews and other entertainment folks that need to be in the city for longer amounts of time. About 80 percent of NYC's film and television business spend their nights at an AKA hotel. (There are three others in the city.) Skeptical about this figure? Here are some celebrity testimonials to check-out.
Now, sit back and let Larry tell you in his own words what these entertainment folk like so much about AKA.