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W to Bring 'Cowboy Cool' to Austin in December 2010

Where: 200 Lavaca Street [map], Austin, TX, United States, 78701

That's right, "cowboy cool" is coming to Austin in December 2010 when W Hotels open their second Texas property. (The first was the legendary W Dallas.) But fortunately, the place won't cater to just cowboys.

Setting the stage for contemporary luxury and cool stylings, W Austin headlines the vibrant Second Street. In a city sizzling with hot music and buzzing with high tech, unleash your inner soul man, rock god or indie hipster in our paean to power pop.

Yes, this place is going to be insane when the SXSW music festival comes into town.

The hotel amenities look sparse right now but this is a W. You can expect a hip lounge and a hipper restaurant, a Bliss spa, a pool and in this case, W residences attached to the hotel. As for the opening date, the hotel even goes so far as to give a specific day, December 9, 2010. As always, we'll be watching.