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The Plaza's New Eloise Shop Has Plaza Pricetags

Where: 5th Avenue and 59th Street [map], New York, ny, United States, 10019
December 7, 2009 at 3:29 PM | by | Comment (1)

If you think that little girls go gaga over American Girl, then you haven't realized that little girls will love anything pink and pint-size. This past weekend, we hit up The Plaza Hotel to check out how the holiday tourist season was treating it, and also to wander down into their shops for a peek at the newly-opened Eloise Shop.

Entering the thoroughly pink space at the end of the lower-level Plaza Retail Collection, we realized that American Girl (and the buying frenzy it generates) is exactly what The Plaza is going for with this space. Perhaps they finally paid attention to how many bright red American Girl shopping bags come in with their guests during this season.

So in the Eloise shop, you'll find a tea room with mini tables and chairs, a boudoir-type space where the moms sit, a powder room, a "closet" with little stage and mirrors, and an activity room with bean bag chairs—also pink. But in each nook and cranny is stuffed stuff for sale, at prices that would make an American Girl weep.

The headbands above—nothing special about them, really—are $25 each, yes even the little one. The dolls, the books, the tea sets, and even the adorable pink Plaza T-shirts are fetching Plaza prices. And although the space was packed with moms, strollers, and little girls running amok, we saw no one buying—not even the $65 hand-painted Plaza Christmas tree ornaments.

It's a cute space to visit if you're into the Eloise story and treasured the book, but all others may want to pass.

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Pretty, pretty, pretty pricey

(Use the Larry David voice there...)
I love my little girl cousins but I'm now glad they're not coming to visit me in NYC. Couldn't you buy one of those pink headbands from Jack's 99c Store or CVS for a buck or two?

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