And that's to do with the success of the Standard NYC, which exceeded all of our expectations. We're still not crazy in love with the design (even though Curbed says it's the best building of the Aughts) but the simple rooms have floor-to-ceiling windows offering stellar views of the city.
Rounding out the amenities are The Standard Grill; the top floor's exclusive nightclub, The Boom Boom Room; the man candy that opens the doors for you; the sexy voyeuristic guests and their faithful peeping toms below; peek-a-boo bathrooms; and free WiFi, something AB has been very good about offering in his hotels.
We waited so long for this hotel to open and Andre made it count. From Day 1, The Standard NYC has been unapologetically over-the-top sexy (remember the soft-opening ads?) It's also been hoity-toity exclusive (even hotel guests can't get into the Boom Boom Room after 9pm.)
Our initial reaction to the rooms was lukewarm but Andre's brought back the provocative experience of staying in a hotel--a sexy, delicious, luxurious, somewhat sinful type of feeling. That's a feeling that's been lost as of late as hotels try to settle for more home-y furnishings and amenities. So yes, you can say that Andre brought SexyBack to hotels.
Now, we're not sure what's next for Andre Balazs. After he dropped Hotel QT in 2008, he also shed The Raleigh from his AB Hotels collection in September (which made us sad.) But there are rumors that he will be taking the Standard brand to London and Costa Rica next. We wait with bated breath.
[Photo: Andre as a centerfold for Arkitip Magazine]