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Hilton Hotels Puts 'Up in the Air' on Their Keycards

December 21, 2009 at 1:48 PM | by | ()

After the year that Hilton Hotels had with the whole Denizen Debacle, they were given some sweet relief this month with their featured role in the George Clooney movie "Up in the Air" about a frequent traveler trying to chase down the prize of 10 million miles.

Of course, we assumed that Hilton paid their way for this role or at least, slept with someone who knows someone (that is the Hollywood way, after all.) But nope. The NY Times report that neither Hilton or American Airlines paid for any positioning. However, they did let the crews film in their hotels free of charge and they cleared blocks of rooms:

As for helping to promote the film, the chain held the after-party for the Nov. 30 premiere at the Beverly Hilton in Beverly Hills, which included more than 1,000 guests (an event that Paramount and American Airlines also helped pay for). Hilton also is promoting the movie on its Web site, where, besides viewing a trailer, visitors can enter sweepstakes to win one million customer loyalty points and a trip for two to Paris.

The company also is promoting the film on more than a million key cards internationally, a first for the chain, whose cards have never featured anything besides its own logos and amenities.

So if you find yourself staying at Hilton Hotel, save that keycard. On another note, is a George Clooney movie gonna make you more likely to book a Hilton hotel? We say no. What do you think?

[Photo: @_Sims]

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