As for helping to promote the film, the chain held the after-party for the Nov. 30 premiere at the Beverly Hilton in Beverly Hills, which included more than 1,000 guests (an event that Paramount and American Airlines also helped pay for). Hilton also is promoting the movie on its Web site, where, besides viewing a trailer, visitors can enter sweepstakes to win one million customer loyalty points and a trip for two to Paris.
The company also is promoting the film on more than a million key cards internationally, a first for the chain, whose cards have never featured anything besides its own logos and amenities.
So if you find yourself staying at Hilton Hotel, save that keycard. On another note, is a George Clooney movie gonna make you more likely to book a Hilton hotel? We say no. What do you think?