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Now Is Your Only Chance To Stay At Richard Branson's Private Swiss Ski Lodge

December 2, 2009 at 1:59 PM | by | Comments (0)

You know that Virgin Group main man Richard Branson owns a British Virgin Island, right? That would be Necker Island, the diamond in the tiara of Branson's Virgin Limited Edition label, which includes several super private, super luxe properties. Now did you also know that Branson owns a ski lodge in Switzerland?

He does! It's called The Lodge and it's nestled in the snowy valleys of the Swiss Alps at Verbier. Usually you'd have to get your rich, ski-happy friends together to get in here, since The Lodge is only available for full rental—no individual rooms are sold hotel-style. That is, until now.

The Lodge is fully-booked year-round, but a few dates have opened up this season for anyone who is looking to enjoy a little piece of Branson's private winter heaven. Here's what it's looking like: arrival on December 10 for 3 nights, December 16 for 4 nights, or January 10 for your choice of 3, 4 or 7 nights. Prices per room for the trips range from $4,500 (3 nights, all inclusive in a room) to $12,000 (for 7 nights in the master suite).

Now we've been to the Swiss/Italian Alps before; one Thanksgiving we attempted to learn snowboarding in the town of Breuil-Cervinia, on the Italian side of the Matterhorn where Zermatt was on the other side. A big failure in terms of learning while surrounded by pros, but a big win when it came to awe-inspiring scenery, sledding, hot chocolate drinking, and ice skating.

We'd return in a millisecond if we could. Verbier isn't far from Zermatt, but since The Lodge takes care of almost everything—included in the room price are meals, all drinks (including champagne), a 24-hour driver within Verbier, use of the Lodge's jacuzzi/pool, private ice rink, and taxes—we won't hardly step outside. And they'll even arrange gear rental, lift passes and transport to Verbier for the cost of those things.


Bring the kids! They get a bunkbed room!

We're short of fainting at the idea of even pulling the covers over our heads while sleeping in a ski lodge belonging to Branson, let alone curling on the private ice rink. Screw the skiing—we wouldn't make it out of the Lodge. So do us favor and go, and then let us know how it was so that we may live vicariously through you. Please?

To book, call Virgin Limited Edition at +44.208.600.0430 or email enquiries(at)virginlimitededition.com.


Even the ski gear room looks pretty

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