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Inside The Strand Hotel (and More About That Killer View)

Go To The Hotel's Web 
  Site Where: 33 West 37th Street [map], New York, ny, United States, 10018
December 11, 2009 at 9:43 AM | by | Comments (0)

OK, clearly we need to get more obtuse with our hints because there is always someone who can ace our Guess the Hotel game. Chocokide is our latest smarty-pants. She correctly guessed that the new hotel with the killer view of the Empire State Building was The Strand.

Earlier this week we attended a party at the hotel’s rooftop Top of The Strand bar, and we couldn’t help but be impressed by the front-and-center view of the Empire State. This is one of the only rooftop bars in the city with a retractable roof and while it was closed during our visit, we can tell that this is going to be a sweet spot to enjoy a cocktail and a warm breeze come spring.

The bar is classier looking than the one on top of neighboring Hotel Metro, but we expect similar warm-weather crowds, and wonder how The Strand will control access when it gets busy. (The bar is not huge, although if there were less planters you could squeeze in a few more bodies.)

The rooms immediately under the bar are the ones with the knockout views of the Empire State, and if you get one on the eastern-most side of the building, you can also get a glimpse of the Chrysler Building. The rooms themselves are a decent size for Manhattan, and look better in person than in pictures. The design is quite basic but the little touches—porthole-shaped mirrors, Deco-style armchairs, the Conde Nast prints and floral-covered benches—elevate the rooms from boring-basic to something a little more stylish.

The street The Strand sits on is a grab-bag of Midtown weirdness, but you can’t beat the central location. It’s ideal for tourists exploring the city on foot, and is also convenient for anyone doing business in the area. For Midtown, it’s a welcome alternative to the cookie-cutter chains and rundown relics.

Our only gripe? The price point. We know this is NYC, but for $329 a night and up, we could stay somewhere a bit sexier, surrounded by bars and restaurants—places like The Cooper Square and The Standard. We’d like to see the rates come down into the $200-250 range if we were to wholeheartedly recommend The Strand to friends from out of town. But we’ll happily pay a premium to drink at the bar.

Also? The tuna tartare and ceviche hors d'oeuvres were delicious and bode well for the hotel’s restaurant, A Fish Called Avalon, when it opens early in 2010.

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