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The Loews Miami Beach Gets a Facelift To Keep Up With Hot New Neighbors

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  Site Where: 1601 Collins Ave [map], Miami Beach, fl, United States, 33139
November 23, 2009 at 12:10 PM | by | ()

Image is everything in South Beach. And keeping up with the hot new things requires maintenance. So, with all those swank new hotels opening up further up the beach—the W South Beach, Gansevoort South, et. al.—one of Miami Beach’s stalwart oceanfront hotels, the Loews Miami Beach, is getting a facelift. A $50 million facelift at that.

The Loews has been a Miami Beach landmark for 10 years now, so it’s probably time for a bit of a spruce up. As one of the chain’s most visible properties, the hotel’s renovations were a priority for Loews Chairman and CEO, Jonathan Tisch. It was Tisch who asked for a more dramatic, open, and inviting lobby—so the overhaul includes the removal of a spiral staircase and the addition of a cascading water wall and a 20-foot long aquarium housing 57 fish. (The Gansevoort South’s lobby aquarium is 50 foot.)

The lobby will also gain an ice-cream shop and a boutique where guests can pick up items from Trina Turk and Lacoste.

Upstairs, local design firm RTKL is giving the guest rooms a more modern look, using hand-designed headboards and plenty of lime greens, pale blues, and yellows. It also looks like Loews is benefiting from some of the technological advances its neighbors have been employing: bathrooms in the suites will have flat screen TVs embedded in the mirrors (like at The Betsy), and doorbells outside the rooms will indicate if guests would like housekeeping service or do not want to be disturbed (similar to what they have at the Epic).

We also like the sound of the motion detector sensors that will alert housekeeping if someone is in the room or not (no more awkward calls of “Just a minute!” when you hear that door open), and the “business center” panel that will let us use the TV screen to play DVDs and MP3s, or use it as a computer screen. That is, of course, if you can get us away from the pool.

The renos are meant to be completed by the end of 2009. For once this is a time-frame we're going to trust. God bless the Super Bowl and its associated media caravan coming to town in February!

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