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Kor Hotel Group Wants To Be Known as Viceroy Hotel Group

The Viceroy symbol as seen in the elevator at Viceroy Miami.

More Hotel Rebranding news! The Kor Hotel Group has announced this morning that they have officially changed their name to The Viceroy Hotel Group. The change follows the 2008 partnership that Kor Hotels entered with Abu Dhabi’s Mubadala Development Company, who is now funding the Viceroy Hotels expansions.

But while the name changes, the game remains the same. From the press release:

Viceroy Hotel Group will continue to seek premier hotel and resort opportunities around the world, based upon uncompromising standards for location and guest appeal. Viceroy Hotel Group will function as an umbrella company for the sister hotel brands that formerly fell under Kor, Viceroy Hotels & Resorts, The Tides and Urban Retreats.

Some of those Urban Retreats include The Chamberlain and The Avalon Hotel in Los Angeles but surprisingly not The Loden Hotel in Vancouver. Looks like Viceroy must have shed this hotel somewhere along the way. You will also want to change up your bookmarks as www.korhotelgroup.com does not work. Instead, go to www.ViceroyHotelGroup.com.

Now, maybe with the introduction of these new name, the Viceroy collection will institute some sort of loyalty program for guests.