Close User Name Password

Tags: / / /

Four Seasons Hotels Are Watching Your Tweets and That's a Good Thing

Go To The Hotel's Web 
  Site Where: 1260 Channel Drive [map], Santa Barbara, CA, United States, 93108
November 25, 2009 at 9:24 AM | by globetrotting gourmet | 5 Comments

Year after year, Four Seasons Hotels and Resorts win all sorts of awards and garner spots on all different sorts of hotel lists for their attentive services to guests. But recently, we were impressed by their speedy response to a comment we had made last month on our Twitter page. (@Global_Gourmet).

Here’s what happened: We were staying at Four Seasons Resort The Biltmore in Santa Barbara to attend Alaska Media Road Show--a get-to-know our 50th state kinda speed dating for writers and Alaska marketers. We've actually stayed at this Four Seasons before and this time, Katy Perry and Russell Brand had checked in together right before us. (We Tweeted that too, and received a "Juicy! xoxo" response from none other than Perez Hilton.)

But back to our hotel service story.

We returned to our room after a reception the first evening and found that Four Seasons' had given us the full signature turn-down service (slippers, ear plugs, water, etc.) plus a cute gift from the fine folks of Ketchikan.

Then our ears perked up at the hotel’s music selection wafting from the bedside clock radio. It was chamber-like and haunting (maybe inspired by Halloween?) and not at all Zen or soothing. So, we Tweeted this:

"Okay, the turndown music in my room at Four Seasons Biltmore is so not soothing. More appropriate for a funeral or beheading. #alaska"

The comment was made in semi-jest (we weren’t gonna go razors to the wrists over this detail or anything), but it caused the Four Seasons Resort to snap into damage control action. The following day post a marathon series of 15-minute meetings, we found a bottle of Syrah in room with the following note:

It was brought to my attention that our turndown music was not to your satisfaction. Please accept my sincerest apologies as this was certainly not our intention to start your stay on this note. I have enclosed a listing of our local radio channels in hope that you may find a channel to your liking.

If there is anything else that we can do to improve your stay, please feel free to call.

Sincerely,
Ian Williams, Director of Housekeeping

We later found out that Four Seasons corporate called The Biltmore to find out who was Tweeting. Then the Biltmore went to ATIA organizers to find out who @global_gourmet was so the could get in touch.

Needless to say, we were beyond impressed. We felt kinda bad about kvetching on the cyber airwaves, but, that’s what we do for a living. Besides, we’re seriously snarky by nature.

Regardless, Four Seasons’ response went way above and beyond what they had to do to make us happy, and natch, we had to Tweet about that too. With a smile.

In the spirit of full disclosure: our 2-night stay at Four Seasons Resort The Biltmore was paid for by Alaska Travel Industry Association (ATIA).

5 Comments

Post a Comment
  1. hokele

    HotelChatter Member

    Wow

    That's incredible! Love it.
    November 25, 2009 at 6:41 PM
  1. globetrotting gourmet

    HotelChatter Member

    hokele

    Crazy, right? I've grown to know and love Four Seasons' spot on service, but this really blew my mind.
    November 27, 2009 at 8:24 PM
  1. benjamintan1981

    HotelChatter Member

    Four Seasons the way we love it.

    Not just the room service. Made a very last minute decision to increase my number of guests by more than double at a lunch in one of their restaurants in The Regent Singapore (managed by Four Seasons) despite them being fully booked as always.

    Arrived with the expectations we would not get an indoor seating but when we arrived, we found that they opened up a section specially for us, with a beautifully laid table and of course, a complimentary cake for our guest of honour: our 80yr old grandmother.

    December 2, 2009 at 9:42 PM
  1. globetrotting gourmet

    HotelChatter Member

    benjamintan1981

    wow. that is incredible. i don't know how they do it or what magical skills sets they have that us average folks don't have on our resumes -- not that you're average in any way ; ).
    i hope your grandmother rang in a fantastic 80th! it sounds like it.
    December 4, 2009 at 2:00 AM
  1. Nuno Valinhas1

    HotelChatter Member

    Forward thinking

    If we really (r-e-a-l-l-y) think about this, this is not much more than a client would expect.

    But the "news" here, is the way an hotel could reach out to clients need or complains, and with a subtile gesture... made the EXPERIENCE of staying at the Four Seasons special. More special.

    And let's not forget about one thing:

    This story would not be a story if the client didn't complain :) from a good handling of a complaint, Four Seasons had buzz around it's good (and righ) use of social media channels.

    Four Seasons, Five Senses :)

    Inspiring story.

    Cheers,

    Nuno Valinhas
    Tiara Hotels & Resorts
    E-Commerce Executive

    December 18, 2009 at 12:05 PM

Leave a Comment

Not yet a member? Click here to become a member.

Already a member? Log in below:

Comment with your Facebook account.

Facebook Login