JDV Hotels Say, 'C'mon, Give Us a Smile,' With Third Night Free Promo
JDV's Hotel Erwin on Venice Beach
Hotels these days seem to be enthusiastic about "Third Night Free" promotions, and we're not complaining. In addition to last week's reportage on the Rosewood Mayakobá's customer-friendly offer, our latest helping of happiness comes from the news that the Joie de Vivre group's "Joy of Vivre" campaign includes a free third night with promotion code "JOIE" when you book in advance. The deal is good for JDV's 35 properties through June 15th of next year, and as a head's up, you'll have to make the reservation by May 31, 2010.
After what has been an inarguably difficult year for many, and with possible S.A.D. looming around the corner with the onset of grey weather (even in normally sunny California), the Vivre campaign is meant to inject a little more lightheartedness into the public's general attitude. They're well aware that the best way to extract said joy is to offer guests extras and the promise of prize winnings, which is how they're encouraging prospective customers to "explore living joyfully, happily, and exuberantly." This would border on being annoyingly twee if there weren't concrete bonuses to be had, which there are.
You can interact with the campaign on various social networking platforms and through different virtual channels. The "Jump for Joie" photo contest, for instance, calls on you to upload pictures of you and your friends literally jumping for joy for the chance to win a three-night stay at any JDV hotel and $100 gift card for Nike Air shoes. (Appropriate, non?)
Become a fan of JDV on Facebook or follow them on Twitter (@JDVHotels), meanwhile, and you'll get up-to-minute alerts on hotel offers—through their "Facebook Friday" and "Twitter Tuesday" updates—California travel news, and a palpable dose of JDV's mirth. Or, simply send a JDV e-card to tell your friends and loved ones exactly how over-the-top blissful you are. If this promo package means we get something free, then no one has to tell us to smile like we mean it twice.
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