The hotel was a Travelodge in a former life, and aims to maintain that low-key vibe, right down to its tin-roof beach bar adorned with license plates. (The bar will get a cursory clean-up, and a name change from the Swigwam to PCI Beach Bar, but it will not become a sterilized, generic hotel bar, says management.)
Even though the man behind the Postcard Inn on the Beach is Stephen Hanson—he who brought us The James Hotel in Chicago and a clutch of hotspot eateries with the B.R. Guest restaurants (like Dos Caminos and Blue Water Grill) we were heartened to hear that the rates here will start at just $99 a night (including complimentary breakfast).
Also awesome: the hotel will have an outpost of New York’s Wildwood BBQ & Burger (bring on the whole pig roast!), and will serve Red Stripe, Frozen Tampa Tea (a custom blend of bourbon, peaches tea and lemon), and a beer brewed especially for Wildwood, Cold Ass Beer. We’ve enjoyed a glass (or three) of the stuff in New York but we have a feeling it will taste a helluva lot better down in Florida. Surf’s up!