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Go Gidget at The Postcard Inn on the Beach

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  Site Where: 6300 Gulf Blvd [map], St. Pete Beach, fl, United States, 33706
October 20, 2009 at 11:28 AM | by | ()

Yes, yes, we realize it is officially fall, but it just seems too damn cold too damn soon this year. Which means we’re getting a jump-start on our snowbird plans, weighing up which sunny destination to escape to first come December or January. News, then, that the Postcard Inn on the Beach opened last Thursday in St. Pete Beach, Florida, was music to our cold ears.

We’ll always have a soft spot for the beachy motels of America’s past, and this looks like just the place to rediscover our inner Gidget. First of all, there’s the décor of the guest rooms: ocean murals on the walls, surfboards and gear as decoration, and vintage light fixtures. Some rooms will have poolside patios for post-beach brews, and others overlook the garden or the gulf.

The hotel was a Travelodge in a former life, and aims to maintain that low-key vibe, right down to its tin-roof beach bar adorned with license plates. (The bar will get a cursory clean-up, and a name change from the Swigwam to PCI Beach Bar, but it will not become a sterilized, generic hotel bar, says management.)

Even though the man behind the Postcard Inn on the Beach is Stephen Hanson—he who brought us The James Hotel in Chicago and a clutch of hotspot eateries with the B.R. Guest restaurants (like Dos Caminos and Blue Water Grill) we were heartened to hear that the rates here will start at just $99 a night (including complimentary breakfast).

Also awesome: the hotel will have an outpost of New York’s Wildwood BBQ & Burger (bring on the whole pig roast!), and will serve Red Stripe, Frozen Tampa Tea (a custom blend of bourbon, peaches tea and lemon), and a beer brewed especially for Wildwood, Cold Ass Beer. We’ve enjoyed a glass (or three) of the stuff in New York but we have a feeling it will taste a helluva lot better down in Florida. Surf’s up!

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