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Go Culture! Andaz London's Reader In Residence is Up for an Award

Go To The Hotel's Web Site Where: 40 Liverpool Street, London, United Kingdom, EC2M 7QN
October 16, 2009 at 10:05 AM | by juliab | 4 Comments

Apologies in advance for the fact that we bang on about Andaz London’s Reader in Residence service a lot but here in a way we’re kind of feeling vindicated.

Not only has it seemed to kickstart a whole load of other artistic endeavours in the capital, but last night it was nominated for a rather big award: the Lloyds Arts & Business Innovation Prize.

The prize rewards “unique projects that expose brands to new markets, deepen audience engagement and develop new audiences”. Well it’s definitely done that – the London social scene doesn’t exactly revolve around hotels but R-in-R Damian Barr definitely pulled in the trendies for his open book sessions. In fact, he’s done so well with that and a Literary Salon that he runs at Soho House that he’s now starting up his own country retreat reading holidays.

Andaz is up against the mammoth National Theatre and its partner Accenture (boring sponsorship guff), Swan Housing Group in impoverished Tower Hamlets and artists from Acme Studios (worthy) and Edding Pens and Monorex Secret Wars art battles (huh?). The worthies sound like the biggest threat, but here’s hoping they bag it. Go Damian!

4 Comments

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Return to » Go Culture! Andaz London's Reader In Residence is Up for an Award

  1. EricRosen

    HotelChatter Member

    better than a lullaby!

    I can't decide what I like better, his jaunty grin or his fabulous PJ's (Paul Smith?)!
    October 16, 2009 at 11:23 AM
    #Permalink

  1. juliab

    HotelChatter Contributing Editor

    me too

    i also love the t-shirt under the PJs, for modesty's sake. i tried a bedtime story when he first started doing it last year and actually fell asleep. brilliant.
    October 16, 2009 at 1:48 PM
    Parent #Permalink

  1. EricRosen

    HotelChatter Member

    do tell!

    what did he read to you? and for how long?
    October 16, 2009 at 2:40 PM
    #Permalink

  1. juliab

    HotelChatter Contributing Editor

    bad choice

    some 1950s domestic drama that i thought would be cute to go with the striped jimjams, but was, in fact, deathly. although he has a lovely scottish voice so even that felt like i was being read a fairy tale. think it went on for a good 15-20 mins before i started snoring. was brilliant!
    October 19, 2009 at 10:45 AM
    Parent #Permalink

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