Andaz is up against the mammoth National Theatre and its partner Accenture (boring sponsorship guff), Swan Housing Group in impoverished Tower Hamlets and artists from Acme Studios (worthy) and Edding Pens and Monorex Secret Wars art battles (huh?). The worthies sound like the biggest threat, but here’s hoping they bag it. Go Damian!
Go Culture! Andaz London's Reader In Residence is Up for an Award
The prize rewards “unique projects that expose brands to new markets, deepen audience engagement and develop new audiences”. Well it’s definitely done that – the London social scene doesn’t exactly revolve around hotels but R-in-R Damian Barr definitely pulled in the trendies for his open book sessions. In fact, he’s done so well with that and a Literary Salon that he runs at Soho House that he’s now starting up his own country retreat reading holidays.