Hotel Murano Rewards Twitter Followers With Discounts and Free WiFi
Any hotel that links directly to TripAdvisor from their homepage has a lot of gall. Guest ratings can sometimes make or break a hotel's reputation, but if service is up to snuff and they know it, then no harm done.
Not only does Tacoma's Hotel Murano include said link on their website (with predictably positive ratings, save for a couple service stumbles), but they've gone the Twitter route (@hotel_murano) to stay connected with potential customers. While you won't find gossipy tweets about what goes on behind the concierge desk, you will find need-to-know information about insider deals, like this recent post advertising $79 rates (marked down from $99) plus free Wi-Fi for bookings from October 15-18. You'll have to make your reservation by the 15th to get the discount, so commence rapid fire clicking now.
Perusing their Twitter page, we also found that Hotel Murano occasionally poses trivia questions to followers, rewarding the first correct answer with prizes like free hotel stays. But what really piqued our interest are the slew of @ replies; whoever is responsible for managing their social networking activity is wise to the fact that tweeting shouldn't be robotic or anonymous, especially if you're a business hoping to stay plugged into the client-sphere.
Other travel friendly tweets include news about good nearby restaurants, Tacoma music festivals, and happenings at the local art museum. It's easy to see why they made our list of Twitter-savvy hotels earlier this year.
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