Currently with LM100, Le Meridien promotes artists, chefs and other individuals who put a certain style into their work. The Le Meridien "European Chic" will take it a step further by reflecting that style and the local culture within the decor and layout of each the hotels. After all, Le Meridien was originally started by Air France and most of their hotels are outside America--about 95 percent.
We took a look at the Le Meriden Bangkok on Starwood's website and it looks very similar to W's modern design, but with less of a hip/happenin' vibe. This makes sense as these Le Meridiens are intended to be more business traveler hotels. Although, we do give props for the circular bed. But we have to ask, what's up with the writing on the wall behind each bed? Is it a poem? Bedtime story? What if you can't read the language?
We'll have to see the approach other Le Meridiens take before we form any lasting conclusions, but it's nice to see Le Meridien is finally getting a voice of its own.