The Standard Shows Off Its Staff Via YouTube
To compliment the release of Standard Hotels' 2009 Staff Calendar, a YouTube video introducing its contents has been released. Full of pretty young things pumping iron and playing cheerleader, the video is about displaying their hip, young employees frolicking within the retro Standard environs.
In fact, most of the scenes seem to be shot on the rooftop and in the public area of the Standard Downtown LA. If funky designer furniture isn't enough to fetishize the Standard brand, then a staff full of eye-candy should do the trick. Keeping with the high school yearbook theme of the calendar, you'll be introduced to the Heartthrob, the Stoner, the Prom Queen, and our personal favorite, the Teacher's Lounge.
Keep watching even after the credits for this curious little addition: "Balazs Productions." That's right, there will be more to come! This video is technically entitled "Part 1: The Standard Hotels' Bright Young Things," so are we to expect a Part 2 featuring some of their dull, older things? Oops--we probably just spoiled the theme of next year's calendar.