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Hotels That Twitter and Twitter Well

January 14, 2009 at 12:00 PM | by | Comments (14)

It's not just Marriott that's been busy sending out updates all over Twitter Nation. These days, a pretty sizable group of individual hotel properties have set up their own Twitter accounts to get in on the action, and many of them are doing killer jobs of utilizing the microblogging platform to tweet everything from room renovations to staff movements to rate specials (and sometimes more stuff that nobody cares about — but that's all part of the beauty of Twitter, right?)

Rob over at Resideo.com has scoured interwebs to find dozens upon dozens of worldwide hotels using Twitter, and he's put together a list of all of them — organized by location — to help you pack your follow list with your favorite spots.

Some of our favorite hotel Twitter-ers from this list, chosen because they're updated frequently with useful info for guests (like discounted rates and package options) and each one interacts with other Twitter users:

· The Iron Horse Hotel, Milwaukee
· The Charles Hotel, Cambridge, MA
· Hotel Murano, Tacoma, WA
· Post Ranch Inn, Big Sur

Of course, some of the hotels on this list have completely inactive or entirely useless accounts — it looks like some of these heard from an Internet-savvy staffer that they should set up "one of those Twitter things" but have yet to take any steps to figure out the site or the system. A couple examples: Gramercy Park Hotel and Hotel Teatro.

And, er, make sure you get with the program and follow the HotelChatter Twitter feed while you're at it.

[Photo: Influential Marketing Blog]

Hotels mentioned in this story

Comments (14)

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wow post ranch?

Yeah.... ummm... we will get better at it.  You can lead a horse to twitter, but you can't make them twit.  I have been operating 4 hotels plus some other peripheral accounts.  It is great, it is a full time job.. and I have demonstrable ROI from interceding in guests searching for hotels and contacting them directly.  Not marketing... just saying, "can I help?".

As for Post Ranch.. thank you.  Today I was waxing existential about weather.  That place is so great... my goal is to twitter from the infinity pool full time.

hhotelconsult
http://www.hrabaconsulting.com/blog

HHotelConsult on February 11, 2009 at 3:40 PM #Permalink

Edit and Update

Hotel Murano is actually in Tacoma, WA. Weird, I know. Also they should qualify for extra points by utilizing Twitter as promotion by offering a free night stay to the first caller. (Winner: brysauce!) Very cool.
brysauce on February 11, 2009 at 5:27 PM #Permalink

brysauce

I get nervous being so overt on twitter with marketing tactics.  I think it could cause problems if not handled as well as you have, brysauce.  The community is very opt-in, and very wary of feeling marketed to.  

I sort of just act like an online concierge.  I haven't thought of any witty labels for it yet, so feel free to help.  e-concierge, concierge ver 2.0, etc?

haha... but good show on the first caller.

HHotelConsult on February 11, 2009 at 8:11 PM #Permalink
Parent

I am going to say....

There are a couple hotels I think do really well.  There actually quite a few.

http://www.twitter.com/deerhurstresort

http://www.twitter.com/cavallopoint

http://twitter.com/ironhorsehotel (and their background is dreamy)

http://www.twitter.com/passportresorts

http://www.twitter.com/allisoninnspa

http://www.twitter.com/stanfordtinn

By the way....

my work acct
http://www.twitter.com/hhotelconsult

and my news / industry feeds
http://www.twitter.com/thehotelshotel
http://www.twitter.com/foodbevfeed

HHotelConsult on February 11, 2009 at 8:29 PM #Permalink

The Lists :: Hotels Using Twitter

A few more for you all! :)

The List :: Hotels Using Twitter
http://www.twitpwr.com/dEh/

Canada:: Hotels Using Twitter:
http://www.twitpwr.com/eek/

UK :: Hotels Using Twitter
http://www.twitpwr.com/ebG/

Hope our resources on our site www.HotelTalk.me helps you all out.
Andrew

HotelTalk on May 6, 2009 at 7:36 AM #Permalink

And don't forget...

The Social Media Hub of New York, the Roger Smith Hotel.

http://www.twitter.com/rogersmithhotel

adamjwallace on May 15, 2009 at 4:01 PM #Permalink

Trident Hotels

One of the first hotels in India to be on twitter, in fact i think its the only hotel http://www.twitter.com/tridenthotels
taxidesign on July 10, 2009 at 8:11 AM #Permalink

wwe

http://coomararundaya.com
Anup Kumar on April 1, 2010 at 6:16 AM #Permalink

The New Yorker Hotel NYC uses Twitter well

I work in the marketing dept. for the New Yorker Hotel NYC, and I think we have been able to achieve excellent engagement by combining SEO, PR and Twitter. We just published a press release about our newly launched Twitter hotel deals. Of course, we then syndicated this release to several social media channels, including Twitter. And in about an hour after going live, we had already received an actual phone call from a person about the special. And this person wasn't even a regular Twitter user, but became one solely to get the Twitter special. Then, the following day, we encountered a Twitterer who said she'd read the press release and wanted to know how to get the special. Since the press release, the rate of our Twitter following has increased noticeably. The press release was SEOptimized well, so it dominated for its target search term ("twitter hotel deals")very, very quickly.
Eric Bryant on July 14, 2010 at 1:45 PM #Permalink

"Free Marketing"

These hotels have the right idea.  Twitter is an ingenious way to advertise with little to no cost.  You will see more and more companies leaning toward social media to replace traditional marketing practices.  Everyone from hotels to travel insurance companies are doing this.  Especially to reach their diverse and often scattered audience.
Nancy Johnson on December 13, 2010 at 1:42 PM #Permalink

As previously Stated

Social Media is "free" marketing.  I've been doing some promotions for Synyster Gates and we've had a lot of luck using Twitter.  Benefit from what is free!!!!!
Nancy Johnson on January 15, 2011 at 8:00 PM #Permalink

Hospitality Social Media

Half of participating in social media for large travel and hospitality corporations is monitoring their brand and reputation. Beyond traditional marketing tactics through an existing channel, it gives the chance to communicate on a personal level. regenerect usa
Todd Cook on February 25, 2011 at 11:38 PM #Permalink

Twits to rule the world!

Twitter is a growing tool. And it seems to have the potential to expand endlessly. The more businesses that do this, and release useful (and not so useful) information this way, the more people will use twitter to receive it. Soo enough we're all be tweeting. alliedsatellitetv
Fenn Wood on March 17, 2011 at 4:09 PM #Permalink

Twitter as a marketing tool for tourism

Another way to measure the usefulness of Twitter for tourism is to look at how many people actually choose to follow the Twitter feeds of tourism destinations (in Twitter lingo, these are called followers). The table below presents the number of followers for a selection of UK tourism destinations. <a href="http://filmfan.ws/">megaupload</a>
megaupload on April 18, 2011 at 6:36 PM #Permalink

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