Predicting the W Hoboken's Status as an "Affair Hotel"
New York has a full dance card for 2009 hotel openings, and with the way it's going, the W Hoboken is set to become the most under-hyped new arrival. Of course, not if we can help it. Checking in on the construction site yesterday, we were able to conclude two things: 1) it will most likely not make the projected opening date of February 26 and 2) when it does open, it will bring the sexyback to Jersey by becoming the ladies' man of area hotels.
First, let's briefly address all the construction and why we predict a small delay: half the balconies are missing railings, all of the rooms we could see into were still sans furnishings, public spaces like the lobby, spa and gym are less put together than the upper floors, and the grand entrance looks more like a half-completed parking garage. Granted that a lot can happen in the next month, and we sincerely hope they make the date so that we can stroll up in there for cocktails, but we're just not seeing it.
On to the sexiness: the W Hoboken will be the "business up front" to The Standard's "party in the back" (mullet reference, fyi). They happen to be directly across the river from each other, but there is no doubt that the W Hoboken peers over at Manhattan like it has some cards hidden up its sleeve, namely an unparalleled Manhattan view and proximity to business centers on both sides of the Hudson River. There will be major business conducted in the $300+ rooms, and there will be heavy seduction carried out on the balconies.
We're going to go so far as predicting that the W Hoboken will become a hotspot for affairs, as the allure of the W brand pairs with its slightly removed location to attract trysting yuppie couples seeking privacy and excitement. It's just too bad that the hotel couldn't muster the strength to open early in time for Valentine's Day. Still, a late opening for the W Hoboken is better than no W at all.
Check out a few more pictures of the W's construction on the Flickr set
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