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British Hotels Need To Shape Up

January 14, 2009 at 4:30 PM | by | ()

This hotel room ain't going to cut it anymore.

If ever there’s been a week to put your transatlantic ticket on hold, it’s this one. First came the news last week that the UK's budget hotels were "unfit to lick". Today the chairman of the UK tourist board, no less, made us think we should start stockpiling the supplies for our next venture into an English hotel.

“Threadbare towels, a previously owned bar of soap and a grumpy person who says: ‘We don’t do breakfast before 8am and we don’t do it after 8.12am,’” are all things you could come across should you be unfortunate enough to stay in the UK, according to VisitBritain Chairman Christopher Rodrigues. He reckons that if they don’t shape up, the industry will lose up to 50,000 jobs in the coming recession.

A good hotel doesn’t have to be five star, says Rodrigues, all you need is “a clean bar of soap and fluffy towels." An attainable goal, granted, but we’re thinking that might not quite be enough to reel in the visitors over the pond. Unless, the room is a pound a night.

In April, VisitBritain will launch a £6.5m campaign to tout the UK as a "value for money" destination. If hotels don't clean up their act by then, the campaign may have to feature Basil Fawlty as their poster boy.

[Photo: dogfael]

Have you ever stayed in a budget British hotel that was actually clean? Let us know where.

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