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200 Starwood Hotels In China by 2011 (100 Hotels is Sooo Last Month)
Ok, so after we wrote about Starwood Hotels announcing their 100th hotel in China, HC member bangerang commented by saying he still doesn't believe that Starwood will reach that goal.
Well, bangerang, we hate to break it to you (and all those other Starwood Hotels & Resorts doubters), but 100 Starwood hotels in China is sooo last month.
On Monday, an article in the South China Morning Post quoted a Starwood official who said they are expecting to have 200 hotels in China by 2011.
Most of these additional developments are occuring in seaside destinations throughout the country.
Apparently Starwood never expected the economy in China to grow so fast over the years, which created a new group of wealthier citizens who want more and more high end resorts, which will fill the void being left by the declining business travel market.
We're finally understanding Starwood's philosophy: "First China, then the WORLD."


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