HotelChatter

So far, there isn't a lot of information on the opening either--maybe they're still trying to get Obama to come back to Denver--but we can expect the same hyped-up jazz with sort-of celebs. We can expect the obvious "loft" feel, the W XYZ bar, the re:fuel "pantry", and the everywhere internet. But we already knew that.

It's worth mentioning the two online deals we spotted: a "book two nights, get 20 percent off" ongoing promo, and an "earn four times as many Starpoints at Alofts" promo as well could transition this a-little-too-pricey hotel to your choice Starwood. Of course, all kinds of restrictions apply on the deals and they might not even be available at the Denver location.

In summary: we have so little information and yet we can predict the whole shebang. Maybe that's good branding. Or maybe that's overdone.