The London property will be on the site of the former Swiss Centre building and should stand 10 stories high when all is said and done.
This sleek, new hotel will feature 194 luxurious guest rooms and 10 two-level, luxury branded residences, as well as a signature spa, fitness facility, a world-class destination restaurant and W's exclusive Living Room experience where guests are invited to mix, mingle and relax in a stylish social atmosphere.
Sounds hot. Meanwhile, the W team is going to be busy workin' on the W Manchester as well, a 160-room property located in the city's warehouse district.
And even though this particular rendering of the W London reminds us a bit of madras shorts (thus reminding us of the tragedy that is the end of summer), we think it's going to look awesome.
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