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Gwen Stefani Designing New Hotel Uniforms for W Hotels

September 11, 2008 at 11:53 AM | by juliana | 3 Comments

OMG LAMB! Gwen Stefani is in as the next designer of W Hotels hotel employee uniforms. The Harajuku Girl fashionista, who has her own label L.A.M.B., will be creating the outfits for the W Hotels bar staff.

From Portfolio.com:

W and L.A.M.B. are expected to announce the deal in a few days. The uniforms--short dresses made of washable black jersey--will debut in December or early next year.

The Stefani/W Hotel partnership grew out of the luxury hotelier's sponsorship of a Fashion Week lounge where celebs can escape from the hoi polloi and the flashbulbs.

"Gwen Stefani was in our lounge last season, and through that relationship she's doing uniforms for the [Rande] Gerber bars located in W Hotels," said Jenni Benzaquen, director of public relations for W Hotels, who declined to discuss terms of the deal.

Wait a minute. "Short dresses made of washable black jersey?" That's it? That's what they are going to wear? That's what the eclectic creative funky Ms. Stefani is going to create? Boo.

W Hotels is going to have to step it up here. Have you seen the cute dresses the cocktail waitresses wear at Thompson Hotels? (They are Nicole Miller by the way.) We hate to say it but Gwen can do so much better.

3 Comments

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  1. Jenna

    HotelChatter Member

    Re: Gwen Stefani Designing

    The Thompson cocktail uniforms are SO cute. And black jersey is going to fade and look dingy fast. Come ON Gwen, get your game up, girl.
    September 11, 2008 at 12:38 PM
  1. philadelphiaguy

    HotelChatter Member

    Re: Gwen Stefani Designing

    Way to be a trendsetter and follow in Daniel Vosovic's footsteps Gwen. Professionally-designed hotel uniforms are soooo last season!
    September 11, 2008 at 2:02 PM
  1. jennm

    HotelChatter Editor

    Re: Gwen Stefani

    Is it sad that I want to work for W Hotels now?
    September 12, 2008 at 12:49 PM

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