Hard Rock Hotels Launches "Pinktober" Promotion To Fight Breast Cancer

September 10, 2008 at 2:17 PM | by KatieK | Comments (0)

Walking for a cure is noble and all, but something about "sleeping for a cure" sure resonates with our inner lazy bums. So we must say we're intrigued by Hard Rock Hotels' Pink Sheets for October campaign, this year's showpiece of Hard Rock's annual breast cancer awareness drive.

Next month, select guests at Hard Rock hotels in San Diego, Biloxi, Chicago, Orlando, Hollywood, and Tampa will be greeted with pink-linens-bedazzled beds. And in place of the classic mint-on-pillow turndown amenity, each guest will receive one of the gaudy (but admittedly sweet) Hard Rock Pinktober pins.

A solid 25 percent of such room rates--ranging from $149 to $499 per night--will benefit The Breast Cancer Research Foundation. Now certainly, this is Hard Rock we're talking about, so the Pinktober campaign isn't resigned solely to pink paraphernalia.

You guessed it, there will be some rock too. Starting next week, Pinktober live music events invite you to, yes, also rock for a cure, hosting concerts by the likes of Staind and Melissa Etheridge around the world, from Hollywood and London to St. Louis, Cleveland, Honolulu, and more.

Plus, of course, guests will have plenty of additional opportunities to contribute to the cause, both by purchasing Pinktober items (t-shirts, keychains) and through more traditional donations.

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