They're not stopping with cab fare; should you be really lucky, you might hit on all their promotions including free room upgrades, drinks, meals and amenities at a few of the city's hotels.
The gifts will be random, so don't go pumping the concierge to comp your room service.
Participating New York hotels include The Alex Hotel, Bryant Park Hotel, Dream Hotel, Time Hotel, Night Hotel, The Chambers Hotel and Hotel Mela. Other cities will also get a taste of the free upgrades without Fashion Week at Chicago's The James Hotel, Hotel Sax, Affinia and San Francisco's Hotel Monaco, The Prescott Hotel, and Sir Francis Drake Hotel.
Imagine having your cab back from the Fashion Week tents at Bryant Park paid for by Cole Haan, then stepping into your Cole Haan-upgraded room at the Night Hotel as a bellboy follows you with a much-needed stiff drink, also on Cole Haan.
You might start to love Cole Haan, maybe use their accessories in a photo shoot or perhaps purchase one of their woven leather bags over a Bottega Veneta. Yea, maybe we'll just enjoy that free cab and call it a day.