/ / / / /

Thompson Hotels Looking to Get Some Seoul

Where: Seoul, Korea
August 28, 2008 at 12:11 PM | by | Comments (6)

That's right. Thompson Hotels, having finished with their monopoly on New York, is expanding overseas to Seoul, Korea.

We have to say, this destination is shocking. We thought for sure a London property was in the works. Yet today a press release was making the rounds of the interweb that Jason Pomeranc and co. are heading off to Seoul.

So we picked up the phone and reached out to Stephen Brandman, Thompson's "Smooth Operator" (as the Boutique Design magazine for July/August 2008 called him.)

Here are some of the details we were able to squeeze out of him:

· The hotel, to be called Thompson Seoul, will have 100 rooms starting around $400 a night. Some rooms will have views of the Olympics Stadium.

· Thompson is taking the Thompson experience to the max with a 50,000-sq.ft. spa, a 7,500-sq.ft. gym, a three-floor driving range, a members' library and other function rooms. Use of the these amenities for non-hotel guests will require a hefty $100,000 initiation fee.

· The hotel is located about a block away from the city's Park Hyatt in Gangnam, the business and financial district.

· There will be several bars, lounges and restaurants, including an "outdoor experience" which will include a pool and a rooftop bar.

These are some mighty impressive plans for Thompson Seoul and it does sound pretty cool, you know if we were ever to go to Seoul one day. Brandman seemed especially proud that the hotel will be able to offer guests a full experience, where you "check-in but you don't really need to check-out" as everything that you could need is there on site.

But we had to ask Brandman, "Why Korea?" Aside from the fact, that a developer wanted the Thompson brand for his hotel Brandman said "Seoul is booming right now and it just kind of made sense." Of course, he said Thompson is still looking into more traditional markets like London and Paris but Asia is in important new market that they cannot ignore. So sit tight, folks. A Thompson Beijing might be coming soon.

Comments (6)

Post a Comment

Re: Thompson Hotels Looking to Get Some Seoul

OMG I WANT TO GO!!! Take me!!! I know Seoul kinda well!

Re: Thompson Hotels Looking to Get Some Seoul

Insane, but I think it'll work.  That area has the country's top elite/wealthy class.

Can't ever go wrong with ROOFTOPS.  


Re: Thompson Hotels Looking to Get Some Seoul

Three floor driving range? Whateva. Talk to me when you get an indoor ski hill. Kidding. That's awesome.

Re: Thompson Hotels Looking to Get Some Seoul

So excited for this. Aside from cheapie, red roof inn-type motels and fancy business hotel like the Park Hyatt, Seoul has almost no options in the category of excellent trendy hotel. Yet, this is exactly what would draw the business. Metro Myungdong is an inexpensive version and stands alone. Gangnam is also the DUH area for Thompson to build, as it not only houses all the luxury label stores but most of the young nightlife. It's like a less-industrial meatpacking district. ALSO way to go Thompson on the driving range! The rich Seoulites are going to go bonkers for it. Golf is considered the ultimate luxury sport, with tee times on a real course costing some major time and money. Simulators are popping up everywhere in town; giving locals somewhere to sport their luxury duds acquired in golf boutiques of the best department stores. Thompson is really hitting the nail on the head here. Good trendspotting!

Thompson Hotels Looking to Get Some Seoul

Absolutely agreed with the comments above. I have to say that it such a welcome surprise.  As co-founder of seoulplay, a luxury travel and leisure company for international travelers and residents in Seoul, I have been waiting for Seoul's first true boutique.  Hong Kong and Shanghai have the Jia Hotel, Bangkok the Metropolitan and Davis, Singapore has theirs, and so on. But until now as you mentioned the W Hotel was the only "chic" feeling in the city, and the Park Hyatt was the only "true" luxury hotel.  Finally, I have somewhere to send my clients that will be worth talking about!

For more information on what we do or for news in this scene:
www.seoulplay.com


Thompson at Seoul?! HOPE NOT!!!!!


I am from Seoul, currently living in Toronto. Seoul is one of the most competitive city in the world. Thompson does not provice a great service to be in Seoul. On my birthday, I have received the worst customer service from the OWNER at Thompson Toronto 1812 club.

see my post for the full story!

<a href="http://www.yelp.ca/biz/thompson-hotel-toronto#hrid:8h5zEeZ_94hHQwoviZQ_6Q">http://www.yelp.ca/biz/thompson-hotel-toronto#hrid:8h5zEeZ_94hHQwoviZQ_6Q</a>

Join the conversation!

Not a member? .