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Will Element Irving Have a Case of the Blahs?

While we were busy blogging about Starwood's Aloft, we almost missed the hotel chain's other swiftly replicating twin, element.  This time it's their location in Irving, Texas, officially opening on November 1st.

Decidely blah in style next to its clubby sibling (case in point their Lexington, MA location) we'll be watching to see if they administer a bit of color-correcting to what has proven to be some dreary, minimalist decor. Lively up yourself!

Why Irving? It's a smart real estate decision, sandwiched between the sister cities of Dallas and Forth Worth. It's a mecca for sports junkies... and museums. There are three alone dedicated to the history of aviation, go figyuh.  It has the The Kimball Art Museum, and The Sid Richardson Collection of Western Art (home to many Remingtons).

And it's home to one of the most amazing sculptures ever created, The Mustangs of Los Colinas.

The website says they're not accepting reservations, but they're taking "inquiries."