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The First-Ever Aloft Hotel Gets Sized Up By The New York Times

August 18, 2008 at 11:55 AM | 0 Comments

This is actually the bed at Aloft Rancho Cucamonga. But they are pretty much all alike.

It's "cleverly designed." The lobby is "a hoot." Rooms are "subdued." We'll give you one guess where The New York Times stayed recently...Aloft!

Specifically, Aloft Montreal Airport. The review is more about the brand than the property itself, and it's spot on about the elements of Aloft that do and do not work. For instance, the hotel earns points for having guest rooms with a "refreshing lack of clutter," but loses out with "corporate chirpiness" like when desk clerks say "Aloha" instead of hello.

(We don't quite get all that aloha business either. We're not in Hawaii, a place of sun and fun. We're in Montreal, or Lexington, or Chicago, or Philadelphia, likely on business. So thanks, Aloft, for reminding us that we're not in Hawaii on vacation.)

In all, the Times sums up Aloft so well, we're a little miffed we didn't think of this analogy ourselves: "If the design-savvy retailer Target opened a hotel, this is what it would look like."