In These Dark Times, An Aloft Hotel Might Be Hard (But Not Too Hard) To Find
Did you hear? Everything sucks! Gas prices are high! The economy is not doing so well! And really, really scary stuff is happening on Greyhound buses.
Things ain't good, folks, and the New York Times assures us today that the hotel industry isn't going to get out of all this suckiness unscathed.
In "Terrible Timing for a Hotel Boom," the Times gently points out that it's kind of ironic (in the sad "rain on your wedding day" way that Alanis sings about -- so more like unfortunate) that the hotel industry saw high occupancy rates over the last few years but now, in the year so many hotel chains have chosen to expand at a crazy pace, occupancy rates are down -- and occupancy in some destinations, like Maui, have already "fallen off a cliff." 85% last year to 67% this year. Ouch.
So some hotel chains are going to put the brakes on. Yes, this includes Aloft.
From the article:
Starwood is developing more than 90 Alofts in 10 countries, and most of them "are already under construction," Brian McGuinness, the company's vice president, said.
But he said a few might have to be scrapped. "There might be some slippage," he said, adding that plans for "maybe five hotels" would have to be canceled.
Hyatt is also adjusting some of its plans. The company said it had originally planned to open 80 hotels this year. Instead, it will open 64, and about 94 next year.
Oh noes. Guess Aloft can be stopped. When stuff is so bad that even they have to ease up, you know shizz ain't good. Check out the whole article here.
[Photo: icanhascheezburger]
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