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Photographic Evidence that St. Regis Fort Lauderdale, Soon to Be a Ritz, is Not On the Beach

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  Site Where: 1 N Fort Lauderdale Beach Blvd [map], Fort Lauderdale, FL, United States, 33304

July 23, 2008 at 11:13 AM | 1 Comment

Yesterday when we announced that the St. Regis Fort Lauderdale was to become a Ritz-Carlton on August 11th, one of the noted concerns was that the property was not actually located "on the sand" but rather across the street. And despite this, the Ritz would probably have higher prices than a sister Marriott property that is on the beach. Booo.

A few commenters wondered about the photograph that we used, saying the shot looks totally deceiving. So we had to dig up a better shot of the hotel to prove it was not on the beach.

Ok, so technically "across the street" really means a minor road not anything like the 405 Freeway or even Park Avenue. Yet it does make for less-than-desirable beach access as one guest wrote:

The hotel is right on the beach - you do need to cross a road, but we didn't find that burdensome at all. The only slightly awkward thing is returning from the beach wet and slightly sandy from an ocean swim and having to walk through the ultra-deluxe lobby. But we were ok with that.

Another problem that the Ritz faces? As commenter TonyT pointed out, the hotel is right next to Beach Place "that has bars that stay open until 2am every day of the week." Indeed this riled one guest. So maybe this brand switcheroo works out best for the St. Regis after all.

[Photo: Southgate1957]

1 Comment

  1. patricksw

    HotelChatter Member
    July 23, 2008 at 4:07 PM




    Re: Photographic Evidence that St. Regis Fort Laud

    It's not on the beach, but none of the properties in that area are... The soon-to-open W in FoLaud will be right next door and is not on the beach... nor is the Trump project that is coming up. It just isn't normal there. It might have to do with the sea turtles...

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